For two weeks ago we got an assignment where we should create a logo in Illustrator. We could choose between three different product, and we should create a name and a logo. The three products we got were: A new cereal, a new chocolate bar or a new coffee. I decided to make a new coffee logo which i called Hazelnutcoffee. I don’t think Illustrator is easy, but i found a magazine that i bought which was called Illustrator. I was so happy, and it became so much easier for me to do this assignment.
(This is the Illustrator magazine i bought on Narvesen. You can also buy it at amazon.com)
RESEARCH:
THE COMPETITION
I dont think my coffe type would get so much competition, since its unique and different taste would stand out from what already is one the market. This is a sweeter and lighter option compared to the regular black coffee.
DESIGN
The design is simple and shows well how the coffe taste. Many people associate the nuts with a healthy snack, and then i believe that they want to try this sweeter coffee first.
HISTORY
The history of this coffee is simple. I found at that i wanted to create a different coffee type which isn´t on the market yet. And that is my history of this coffee.
PRODUCTS CHARACTERISTICS
My product is characterized by a sweet and mild flavour with a aromatic taste that dosen´t smell too strong.
DEFINE ISSUE:
TARGET GROUP
My target group for this coffee is in the age between 16-25. This type of coffee is aimed at young adults who might want to drink coffee, but havent got used to the strong flavour of regular black coffee. So this is a chance to get the young adults to start drinking a sweeter coffee so that they can get used to this, before starting to drink the regular black coffee.
CHARACTERISTICS WHICH THE LOGO SHOULD SHOW
The characteristics which this logo should show is a innovative coffee with a unique and light taste
THE DESIGNE CHALLENGE
When we got this logo assignment i already knew what my logo should look like. And when i knew that, it was easy to create the logo for my coffee type. I choose a symbol for my coffee to be a hazelnut and a leaf beside it, so everyone know what this coffee contains.
PRODUCT NAME
The name of my coffee was simple. I think that the hazelnut flavour suited to this type of coffee. I could also have choosen a coffee with a chocolate taste, but i would rather choose something that i´ve never have seen or heard about.
BELOW IS THE SKETCHES AND THE FINAL RESULT
So the last one is my final result. I´m happy about the result, and i don´t think i could have done it better.
Sources:
Illustrator Essentials, Rob Carney