learning activity – coming up with a stratergy

I was supposed to post this on saturday, but i have been lying all weekend with a terrible migraine so i`ll post this today.

1.Set up a meeting with a business owner and ask him/her what he/she would want from a website. Also ask him/her what the business strategy is and how the website would fit into it.
2.Then write a detailed document about this.
3. I would like you to use the information from this document and create a website architecture.
Now let’s focus on the web design strategy. Your document should justify all the major decisions you make – from the domain registration, hosting, design and target audience through to what you decide in terms of programming.

I chose a good friend of mine who is a photographer apprentice, and she also has her own sole proprietorships. She take on both small and bigger jobs, like children photography, confirmations, pregnant photographing, portraits, wedding etc. She has a great experience by photographing, she has studied media & communications on high school, and she has studied photography in a population college here in Norway. Her target group is both women and men in the age of kids to grownup`s.

What my client want from a website is a website with a unique, but simple design which represents her photographs and conveys information on her business in a practical and creative way. My clients business strategy is primarily identify which products and services there is interest and needs for, so i don`t spend unnecessary time, energy and money on something customers don`t have interest for. I will examine what the prices other in the industry have, and set up a price list. To begin with i probably would go for a lower or the same price as my competitors. If i go for a higher price than my competitors my guess is that my clients would chose a competitor, instead of me since my services is fresh on the market and since nobody knows if thats are any better than anyone else have to offers. It can be a good thing to have a website which shows what i as a photographer can and what i have to offer for my clients. I would started campaigns and competitions to attract myself clients in different target groups. Social media has come to be, so marketing through for example Facebook, Instagram etc where people can like, comment & share could be a good idea. Otherwise i think that good service and quality strong products is important to achieve happy clients. If my clients are happy and the business goes well, i most likely have chosen a good business strategy and i have reached my goal by starting my own business.

The strategy with the website is to make a good website with a satisfied design which the products could live up to. The website has to presents the products in a good way so the clients want to use my client over and over again. The website needs to have a good portfolio with different categories, so customers can see what the photographer has to offer in different categories. In addition to a portfolio page, the website also has to have an about site, where information of the photographer can seem exiting, and could stand out. The website also needs a contact page where customers easily can contact and “book” the photographer.

I proposes to either build this website in WordPress, or One.com`s system, Web Editor. If the website is build on one of these to alternatives, the client easily can make changes on the website her self. When she has to chose a domain-name, is proposes that she chose a simple name that is easy to remember, and which is representing here as a photographer, like evelynphotography, evelynwillmannphotography or ewphotography. I think is has to be her name and the word photographer, so people easily understand what kind of website this is.

For the typography and colors in the design at the website i would have use a few, 1, 2 or at the most 3 colors, and 1 or at the most 2 different typographies. And i feel that the colors and the typography in her logo should represent her site as well, so every element in the website is thought through.

learning activity – creating a brief

This learning activity was to interview a real client, and create a creative brief for a web site based on the interview from the client.

Client: Wacker Chemicals AS
Serivce: Silisium

What is the client’s service/product?
The product is to deliver Silisium to Germany, and they will make products out of the Silisium

What are their requirements?
Right quality at the right time

What is the website’s goal?
Marketing the product the best way possible

How are you going to achieve this goal?
To achieve the goal it is important to show the customers that my client are doing a great job marketing their products.

Build the website architecture (so we can see what sections will be needed)

What is the design style that will be required?
A simple and classic style with different navigations that shows the customers what Wacker have to offer, along with good information about what Wacker does, in both Norway and in other countries in the world.

What are your suggestions for marketing the site?
To marketing the site at it`s best i suggest:
– Use pictures from the “open day” where family and friends were invited
– Use the local newspaper to promote themselves
– Get references from customers
– Use the existing logo and colors

mandatory assignment – title sequence

Last friday i delivered my mandatory assignment 07 – title sequence. This assignment wanted us to create a title sequence for Noroff`s Diamond awards. This sequence was going to presents all the studies at Noroff. The sequence should be animated, and a song needed to be included.

I`ve did some research to get a better point of view, for this assignment.

– Age 18-23
– Both women and men
– Student`s work
– Target group: both women and men from the age of 18-23 (students)
and all the way up to 65(?) for parent, siblings, grandparents etc.
– Animation, song and effects
– 10 to 30 seconds

And here is my title sequence!

This assignment has been both fun and challenging, since i`ve never used adobe after effects before, but after this assignment i know the program alot better and now i know have to make this kind of short films later.