MA – 03 Door to door organics

Last week (friday) i submitted my Mandatory assignment – Door to door organics.

The american company “Door to door organics” are planning and expansion to your local community. Door to door organics are a company who delivers farm fresh, organic food at the customers door step. The company needed a new logo, a visual identity & touchpoint for their expansion. There were a lot of research needed before i could start with their new logo. We were asked to find out about their target group, the competition, drivers & barriers etc.

This was a really fun assignment and all that research came handy at the last part before submission.

The logo, packaging design & car decor.

door to door organics, research!

This post is a bit late, but here it comes! I have done some research about the firm that i want to share with you.

The client, door to door organics

– Established in 1997
– Free delivery
– No commitment
– Build your own box with your groceries
– Check your likes and dislikes
– Constantly expanding range of organic, natural and local foods

The company appears to be

– A healthy and good choice for daily life
– Energy and time saving
– Concerned with fresh and tasty ingredients
– Economic and foods with good quality
– Fresh and the best foods of the season

Target group

Men and women with stable income, which is concerned with health, nutritious and local foods, and may have multiple jobs and have little time to go to the store and shop.

Drivers

– Access for all people of all ages
– Easy access no matter where in the city you live
– Healthy products with good quality

Barriers

– Can take a while to get the goods delivered to your door, then perhaps more people have ordered, so it may take some time
– It can be expensive for a particular item than what it costs in the store

Competition

Orlando grocery express–
– Over 1000 food items
– Deliver 7 days a week
– Delivers to individuals, businesses, events etc
– Free shipping if you buy over $ 200
– Offers food products such as alcohol, bread, pastries, dairy products, snacks, fruit, vegetables, pasta, pet food, baby food, fish, meat etc

Garden Grocer
– Good prices
– Nearly 5,000 food items
– Delivered food products for over 6 years
– Food items such as alcohol, soft drinks, breakfast, dairy, snack, bread, pasta, fruit etc

Grab a buggy
– Fast and reliable
– Get more for your money
– Good dealer every day
– Must shop for over $ 200
– Delivery every day
– Shipping at $ 9.95
– Food items such as drinks, pasta, snacks, dairy products, bread, meat, fruit, vegetables etc

The logo and the other designstuff is coming later! :o)