learning activity – typography

Question 1.

1. Define the term “typography” in your own words.
The word “Typography” means writing. It is an art and a technique of arranging a type to make a written image of something.

2. Write a few sentences explaining what typography is not.
– Typography is not handwriting
– Typography is not a graffiti, picture or a letter made by hand
– Typograhpy is not is not only a text

3. Find a case study on typeface development on the Internet (similar to the ones in Addendum A). Explain which medium (small format printing, large format printing, mobile devices, etc.) the font developed is best suited for and why. Keep legibility, size and style in mind.

Helvetica is a known grotesque typeface, who was originally developed in 1957 by the swiss fontartist, Max Miedinger toghether with Eduard Hoffmann.

There are only small differences in captil letters like C, G and R besides the small letters like a, e, r and which substantially seperates the two feed types. The helvetica font is used in many different brands, all over the world. Some of those brands are Panasonic, Nestle, Microsoft, Tupperware etc.

MA – 03 Door to door organics

Last week (friday) i submitted my Mandatory assignment – Door to door organics.

The american company “Door to door organics” are planning and expansion to your local community. Door to door organics are a company who delivers farm fresh, organic food at the customers door step. The company needed a new logo, a visual identity & touchpoint for their expansion. There were a lot of research needed before i could start with their new logo. We were asked to find out about their target group, the competition, drivers & barriers etc.

This was a really fun assignment and all that research came handy at the last part before submission.

The logo, packaging design & car decor.

learning activity – a personal survey

This weeks learning activity was to interview either a man or a woman by using the core interview questions, from the book design brand identity, by alina wheeler. We was also supposed to analyse the interview and create three logos for this person, and tell which one i liked the most, and the one that the client liked the most.

Aleksander Einang
– core interview and logo

1. What business are you in?
– Production of silisum

2. Why was your company created?
– To meet the market demand for silicon

3. Where will you be in 5 years?
– In five years i will have a well-paid job, a wife and maybe have some kids

4. What keeps you up at night?
– Nothing

5. What is your mission?
– To insure that my family are okay

6. What are you`r 3 most important goals?
– To buy a cabin
– Freedom to do whatever i want
– A long and happy life without any sickness

7. What are you passionate about?
– My dogs

8. Place yourself in the future, if you could do anything, or be anything, what would it be?
– A successful man who don`t need to work anymore and can be with family and travel the world.

This was me and my clients favourite logo. It is a simple logo, but it still showing of, with the great yellow color and the way that the name i presented.

door to door organics, research!

This post is a bit late, but here it comes! I have done some research about the firm that i want to share with you.

The client, door to door organics

– Established in 1997
– Free delivery
– No commitment
– Build your own box with your groceries
– Check your likes and dislikes
– Constantly expanding range of organic, natural and local foods

The company appears to be

– A healthy and good choice for daily life
– Energy and time saving
– Concerned with fresh and tasty ingredients
– Economic and foods with good quality
– Fresh and the best foods of the season

Target group

Men and women with stable income, which is concerned with health, nutritious and local foods, and may have multiple jobs and have little time to go to the store and shop.

Drivers

– Access for all people of all ages
– Easy access no matter where in the city you live
– Healthy products with good quality

Barriers

– Can take a while to get the goods delivered to your door, then perhaps more people have ordered, so it may take some time
– It can be expensive for a particular item than what it costs in the store

Competition

Orlando grocery express–
– Over 1000 food items
– Deliver 7 days a week
– Delivers to individuals, businesses, events etc
– Free shipping if you buy over $ 200
– Offers food products such as alcohol, bread, pastries, dairy products, snacks, fruit, vegetables, pasta, pet food, baby food, fish, meat etc

Garden Grocer
– Good prices
– Nearly 5,000 food items
– Delivered food products for over 6 years
– Food items such as alcohol, soft drinks, breakfast, dairy, snack, bread, pasta, fruit etc

Grab a buggy
– Fast and reliable
– Get more for your money
– Good dealer every day
– Must shop for over $ 200
– Delivery every day
– Shipping at $ 9.95
– Food items such as drinks, pasta, snacks, dairy products, bread, meat, fruit, vegetables etc

The logo and the other designstuff is coming later! :o)

learning activity – starting phase of designing visual identity

Design a logo for the following service and according to the following brief:
The product/service name: Chemin
The product/service description: A new urban railway service that takes passengers from the airport to four major centres in the capital of the country. The service will expand in due time to cover wider areas and to extend to other cities in the country as well.
Unique aspects of the product/service: The service prides itself in using the latest new-millennium technology, thus being sophisticated, super-fast, convenient and comfortable BUT NOT expensive and overly luxurious.

I started with a mind map, where i wrote down what i wanted the the logo should look like, what the logo should represent and how a trip with the train would be like.

Based of the information of the mind map, i started to illustrate some logos for the company. I made a few, before i found the logo i was going for in this assignment.

The final logo.

learning activity – the components of visual identity

1. Name the three most important components of visual identity.
– Colors
– Typography
– Logo

2. Describe the difference between logotype and signature.
The difference between the logo and signatur is that the logo is the text in the logo, and the signature is all the elements in a logo.

3. Using Kuler create a colour scheme (using only three colours in each set) for the following products: A rich chocolate cake that is made from real chocolate. The keyword here is “quality”.

A courier company that delivers internationally by air, land and sea – their main focus is fast delivery.

An international insurance company that focuses on family values.

Write your name in four different typefaces, according to the following criteria. Use a typeface that:
expresses a unique quality about you – orden

is inspired by your favourite food – asian

makes your name look sophisticated

is drawn by hand

learning activity – a knack for names

Consider the tips on Inspiration given in your prescribed book and create a name for an ice cream. The ice cream has a range of different flavours, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up with five name options for this product (you should not spend more than a few minutes on each name) using inspiration from:

Latin – Ada
Colours – Light green
Metaphors – Blossom
Science – Newton
Myths – Ice crystal