– Research on the Swiss International Style
After you have done research on the style, give a description of your own. How would you define the style? Do a write-up of about 350 words and discuss the characteristics of the style, the typefaces that were prominent and the philosophy behind it.
The international typographic style also know as the Swiss style is a graphic design style which was developed in Switzerland in the 1950`s. The swiss style emphasizes clealiness, readability and objectivity. The indication of the style are asymmertric layouts, use of a grid, sans-serif typefaces and flush left & ragged right text. The swiss style has a preference for photography. Many of the early international styles works featured typograpghy as a primary design element, and it is for this that the swiss style is named.
– Influences on Swiss International Style
Do a write-up of about 350 words on what you think the main influences were on the Swiss International Style. In other words, what motivated designers to create and follow this style? It may be useful to study specific designers, such as Josef Müller-Brockmann and Armin Hofmann, pay attention to what they themselves (or other designers amongst their peers) have said about the philosophy of the style.
Since the swiss style was developed after the war when the economics started to grow again, the main focus was on the product which was going to be promoted. Photography was the most effective way to communicate the product. Josef Muller-Brockmann was a leadning theoretician of the swiss style, and stands for objective and geometric design. He invented a system for graphic design and order and system where two important elements in his design. He favored a clear event where typography and photography where it is a clear prioritization.
– Analysis of the Swiss International Style
Read up on the different schools within the Swiss International Style: The Zurich School of Arts and Krafts and The Basel School of Design and do a write-up of the similarities between them and the differences in their approaches. This write-up should be your own conclusions, based on examples of work and stated facts and should be approximately 350 words long.
Zurich school of arts and krafts in Switzerland was led by the designer Josef Muller-Brockmann. The led of Basel school of design was Armin hoffmann. Both these two schools favored simplicity, readability and objectivity. On these schools the use of sans-serif typography, grid and asymmetric layout developed. The combination of typography and photography was also a link for visual communication.
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