learning activity – starting phase of designing visual identity

Design a logo for the following service and according to the following brief:
The product/service name: Chemin
The product/service description: A new urban railway service that takes passengers from the airport to four major centres in the capital of the country. The service will expand in due time to cover wider areas and to extend to other cities in the country as well.
Unique aspects of the product/service: The service prides itself in using the latest new-millennium technology, thus being sophisticated, super-fast, convenient and comfortable BUT NOT expensive and overly luxurious.

I started with a mind map, where i wrote down what i wanted the the logo should look like, what the logo should represent and how a trip with the train would be like.

Based of the information of the mind map, i started to illustrate some logos for the company. I made a few, before i found the logo i was going for in this assignment.

The final logo.

learning activity – the components of visual identity

1. Name the three most important components of visual identity.
– Colors
– Typography
– Logo

2. Describe the difference between logotype and signature.
The difference between the logo and signatur is that the logo is the text in the logo, and the signature is all the elements in a logo.

3. Using Kuler create a colour scheme (using only three colours in each set) for the following products: A rich chocolate cake that is made from real chocolate. The keyword here is “quality”.

A courier company that delivers internationally by air, land and sea – their main focus is fast delivery.

An international insurance company that focuses on family values.

Write your name in four different typefaces, according to the following criteria. Use a typeface that:
expresses a unique quality about you – orden

is inspired by your favourite food – asian

makes your name look sophisticated

is drawn by hand

learning activity – a knack for names

Consider the tips on Inspiration given in your prescribed book and create a name for an ice cream. The ice cream has a range of different flavours, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up with five name options for this product (you should not spend more than a few minutes on each name) using inspiration from:

Latin – Ada
Colours – Light green
Metaphors – Blossom
Science – Newton
Myths – Ice crystal