learning activity – typography

Question 2.

1. Document one day of your life acting as an observer of typographic design. Produce a comprehensive diary of the typographic experience of your day from first thing in the morning to last thing at night.
Breakfast – Ceral. Lunch – Yoghurt. The town – posters and ads. A shop – Shoppingbags.

3. Make notes or comments to reflect on what you have collected and documented. Your notes should help you to consider what kind of design it is that you are recording. For example, a cereal packet may have some large obvious lettering / typographic device on the front of the box, but there will also be typography in the form of information design within a “nutritional information” table on the packaging. So are you looking at promotional design/branding or information design? Or are you looking at typography? Is it lettering?
The seal on the youghurt has a cool style that goes good with the typography. The colors, typography, style and composition goes very well toghether. The seal on the cereal have a bad design and it dosen`t work as good as the yoghurt. The typography is very plain and boring, and the design part could have been more exiting.

4. Choose two examples of design that you have collected that you consider to have either good or bad qualities. Try to analyse these further in terms of their typography. Can you identify the typefaces being used? Does the typography communicate successfully? If so, why? If not, why not?

The typography on the yoghurt are really good and it could work as an logo. It is very good if you think about the design purposes. The design shows good what taste the different yoghurt has.

The typography on the cereal is very simple. It shows what it contains and that is almost it. The design could have been more improved. But as long as you can see and read what it contains, its good i think.

learning activity – typography

Question 1.

1. Define the term “typography” in your own words.
The word “Typography” means writing. It is an art and a technique of arranging a type to make a written image of something.

2. Write a few sentences explaining what typography is not.
– Typography is not handwriting
– Typography is not a graffiti, picture or a letter made by hand
– Typograhpy is not is not only a text

3. Find a case study on typeface development on the Internet (similar to the ones in Addendum A). Explain which medium (small format printing, large format printing, mobile devices, etc.) the font developed is best suited for and why. Keep legibility, size and style in mind.

Helvetica is a known grotesque typeface, who was originally developed in 1957 by the swiss fontartist, Max Miedinger toghether with Eduard Hoffmann.

There are only small differences in captil letters like C, G and R besides the small letters like a, e, r and which substantially seperates the two feed types. The helvetica font is used in many different brands, all over the world. Some of those brands are Panasonic, Nestle, Microsoft, Tupperware etc.