The second learning activity this week was to pick a photograph from the 19th century and write a think piece, and what you think about the photograph. This assignment was to hand in as a PDF-file. This is the photograph that i chose.
deliving deeper into the history of photography, task one.
In this learning activities about the history of photography this week, we have learned about old photographs and miscellaneous camera types. The first task was to pick three events in the timeline from this week`s lesson. History of Photograpy: An introduction, and find photographs of the event on the internet or in the library and write a paragraph explaining the event in more detail, include your photographs in the description.
The three events i chose was the Pinhole Camera, Color Photographs & Dry plate negatives and hand-held cameras.
THE PINHOLE CAMERA
lhazen (Ibn Al-Haytham), a great authority on optics in the Middle Ages who lived around 1000AD, invented the first pinhole camera. A pinhole camera is a simple camera without a lens and with a single small aperture. Its a light-proof box with a small hole in one side. The light from a scene passes through this single point, and projects an inverted image on the opposite side of the box. It works in the same way as the human eye in bright lights.
Up to a certain point, the smaller the hole of the camera is, the sharper the image is, and the dimmer projected the image. Because a pinhole camera requires a lengthy exposure, its shutter may be manually operated, as with a flap make of light-proof material to cover, and uncover the pinhole.
COLOR PHOTOGRAPS
On a summer day in 1827, Joseph Nicephore Niepce made the first photographic image with a camera obscura. Color photographs was brought to the market in the 1940`s. Color photographs is photography which uses media to representing colors which are traditionally produced during the photographic processing phase. Black and white photography records only a single channel of brightness and uses media capable only for showing different shades of grey.
In color photography, is it light-sensitive chemicals or electroning sensors who record the color information at the time of the exposure. This usually is done by analyzing the spectrum of colors into three channels for information, one is dominated by red, one by green and the third and last one, by blue.
DRY PLATE NEGATIVES AND HAND-HELD CAMERAS
In 1879 the dry plate was invented. It is a glass negative plate with a dried gelatin emulsion. Dry plates could be stored for a period of time. The photographers no longer had to portable darkrooms and they could now hire technicians to develop their own photographs.
Sources:
http://en.wikipedia.org/wiki/Pinhole_camera
http://en.wikipedia.org/wiki/Color_photography
http://inventors.about.com/od/pstartinventions/a/stilphotography.htm
google.no
book cover.
In this last assignment we were going make a book cover. The three we got to choose from was To the lighthouse, The maiden`s tale and The little prince. I choose To the lighthouse by Virginia Wolf. I was supposed to use complementary colors to express anguish and uncertainty. Here is my book cover.
color effects.
In this assignment we should use a color photo of our choice and create the following color effects, 1. Create an “Andy Warhol” look, 2. Apply a sepia look, 3. Split toning of the image and 4. Freestyle: a color effect of my choice.
The picture i choose was this of Marilyn Monroe.
Andy Warhol look
Sepia look
Split toning of the image
A color effect of my choice
Here i have turned up the brightness and contrast
colour theory.
This week we have learned about color theory, which was really fun! We got three assignments about color theory which we should upload into our blog before sunday at midnight. The first task which i`m going to hand in now, was to describe in our own words what RGB and CMYK means. The other question in task number 1 was to make use of Kuler and develop four different colour schemes of 1) monochromatic 2) complementary 3) triadic and 4) analogus.
RGB stands for red, green and blue. It is the color model used in additiv color mixing, for example, when we mix green and red, it become yellow, and when we mix blue and red it become pink.
CMYK stands for cyan, magneta, yellow and black. It is a color system which we use in printing and reproduction of papers and so on. The mix of these four colors are enough to create a good photo of an original photo for example.
MONOCHROMATIC
COMPLEMENTARY
TRIADIC
ANALOGOUS
Sources:
http://www.worqx.com/color/combinations.html
https://kuler.adobe.com/create/color-wheel/
expressing meaning.
In this learning assignment we have learned about typography, and this assignment was to choose two words from a list, and create a “new” word, which has no dictionary definition, and a meaning that only i know.
The words we could choose between was:
- Compression
- Transition
- Contraction
- Addition
- Subtraction
- Disruption
- Repetition
- Elimination
- Migration
- Expansion
The two words i chose from the list was subtraction and elimination. And the word i came up with is “Diagocross” which is diagonal + cross.
I immediatly knew how i wanted to draw and solve this words, so i started with the first thoughts that came in my head, and that became the final result. It´s only one sketch for each words, but i think it worked out great.
SUBTRACTION
ELIMINATION
DIAGOCROSS
mandatory assignment, logo.
For two weeks ago we got an assignment where we should create a logo in Illustrator. We could choose between three different product, and we should create a name and a logo. The three products we got were: A new cereal, a new chocolate bar or a new coffee. I decided to make a new coffee logo which i called Hazelnutcoffee. I don’t think Illustrator is easy, but i found a magazine that i bought which was called Illustrator. I was so happy, and it became so much easier for me to do this assignment.
(This is the Illustrator magazine i bought on Narvesen. You can also buy it at amazon.com)
RESEARCH:
THE COMPETITION
I dont think my coffe type would get so much competition, since its unique and different taste would stand out from what already is one the market. This is a sweeter and lighter option compared to the regular black coffee.
DESIGN
The design is simple and shows well how the coffe taste. Many people associate the nuts with a healthy snack, and then i believe that they want to try this sweeter coffee first.
HISTORY
The history of this coffee is simple. I found at that i wanted to create a different coffee type which isn´t on the market yet. And that is my history of this coffee.
PRODUCTS CHARACTERISTICS
My product is characterized by a sweet and mild flavour with a aromatic taste that dosen´t smell too strong.
DEFINE ISSUE:
TARGET GROUP
My target group for this coffee is in the age between 16-25. This type of coffee is aimed at young adults who might want to drink coffee, but havent got used to the strong flavour of regular black coffee. So this is a chance to get the young adults to start drinking a sweeter coffee so that they can get used to this, before starting to drink the regular black coffee.
CHARACTERISTICS WHICH THE LOGO SHOULD SHOW
The characteristics which this logo should show is a innovative coffee with a unique and light taste
THE DESIGNE CHALLENGE
When we got this logo assignment i already knew what my logo should look like. And when i knew that, it was easy to create the logo for my coffee type. I choose a symbol for my coffee to be a hazelnut and a leaf beside it, so everyone know what this coffee contains.
PRODUCT NAME
The name of my coffee was simple. I think that the hazelnut flavour suited to this type of coffee. I could also have choosen a coffee with a chocolate taste, but i would rather choose something that i´ve never have seen or heard about.
BELOW IS THE SKETCHES AND THE FINAL RESULT
So the last one is my final result. I´m happy about the result, and i don´t think i could have done it better.
Sources:
Illustrator Essentials, Rob Carney
understanding ideals.
The second learning activity assignment we got this week was to understand ideals. We was supposed to visit a well know retail outlet where their products are being displayed or distributed Since we dont have any shops like that here where i live, i decided to drive to Trondheim, where they have many shops just like this task asked about. I chose to take H&M. (Before going to the shop we should determine the following about their brand identity and, once at the shop, evaluate how they remain true to their brand identity or not.)
A) What brand identity element are they using in their logo, (abstract mark or word mark?)
The H&M logo is a word mark. Just like the logo of Coca Cola and Google. Simple red letters on a white background.
B) What do you think their brand ideal is?
“Our business concept it to offer fashion and quality at the best price” So i assume that their brand ideal is what they´ve said (quote)
C) How do they remain true to their brand ideal whitin their shops?
My experience with H&M is that they promise what they say. They produce quality products and keep the product at low prices.
D) Evaluate the customers experience according to the brand ideal (For example, if the brand ideal is “innovation”, do you get a sense of that ideal when you visit the outlet?)
“H&M offers customers inspiring shopping experiences in 51 markets, as well as through a growing shop online. The store that opened in Västerås in Sweden in 1947 has become a global fashion company. Expansion is long-term while maintaining quality, sustainability and high profitability.” Everytime i´m at H&M the store always is very organized. The staff is very helpful if there´s anything the customers need help with.
E) Evaluate the visual display of the products according to the brand ideal, (For example, if the brand ideal is “value”, is this expressed in the way they display the products?
“Displays, both in windows and inside, put parts of the current in-store selection in focus and provide styling tips and inspiration. Global display guidelines are created in a large “test store” near the H&M Head Office in Stockholm. Displays are changed frequently and themed around an association or a feeling, but always keep the clothes in focus.” It´s easy to see in the shops what news they have, and what´s on sale. Something else i like about some of the shops, is that they have organized it, so one floor is for children, one floor is for men, one floor is for ladies, and one floor is for hair products, make up, accessories and so on.
( I asked if i could take some photos inside the shops, but one of the staff said that i could take a photo at the logo, so i did. And you can see a bit of the shop. This was the Accessory floor.)
understanding positioning.
The first learning activity assignment we got this week was to understand positioning. We were given three task, were we should explore different brands and give it our thoughts.
1. Look at the following logos and explain in your own words what you consider their positioning to be.
Coca Cola is the most known and sold soda in the whole world. Everyone knows the logo and the design. The company offers the product in different sizes which gives the customers the freedom to chose the size they prefer.
Volkswagen is a german brand and one of the worlds biggest car manufacturers. They produce everything from cabriolet to estate to work vehicles. The german cars is often associated with good quality.
Visa makes it easier for people to shop in everydaylife. A visa card has more than one option. Either, you can have a bankcard or a creditcard, something that the customers can choose on themselves.
2. Lets work backwards! Look at the logo on the Apple iphone and, by doing your own research, investigate the history of the product and the company that manufactures it. Give an outline, in your own words, of what you consider the following to be.
Apple is a american company. The Iphone is designed and marketed by the Apple company in California, but its manufactured in China. The Iphone characterized by the big touch screen and the apple logo on the back of the phone. The first Iphone was produced i 2007. Since 2007 they have produced six telephones, that is: Iphone, 3g, 3gs, 4, 4s & 5.
Apple is a big company who developer and sells eletronic, such as telephones, tablets and computers with accessories. Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The first computer has developed from the first Macintosh model which was developed in 1984 – to the current Macbook pro.
- Describe its brand identity – exactly as you see it
The logo is an apple, but it´s looks like someone has taken a bit of it, it´s not an “normal” apple. It´s a simple logo who everyone recognize when they see the different products that Apple sells.
- What do you think its positioning is currently
Apple is looking to deliver simple quality products which the customer easily can learn. They have focus on design and good quality. Apple compete hard agains Samsung, about deliver the best product.
- What do you think the strategy for this specific product was?
Apple´s strategy has been the same all the time, i guess. When they releases a new product, they don´t change much on the design, or the product. But they chose to make bigger processor and better storage so that the products is faster and last longer.
- What research do you think was done on this by the company who made it?
I reckon that they have researched the market, so that they know which design and comfort which will be the best for the customers. They have also improved the Iphone, so they know what the next product can handle.
3. Now take the same product as in question 2 and explain, in your own words, how the visual element (in this case, the logo) fits in with the brand identity.
I think both the phone and the logo fits good together since they both are simple and classy. The simple is often best.
segeland 