learning activity – packaging design

This week i have designed a package for my dog food product, Pawschoice.The task was to:

Using the logo you created in Week 1 and the brochure you designed in Week 2, think about your brand and design packaging for your product. Remember that you can decide about the detail of your product. Is it dog biscuits, meat products in a tin, dry pellets or a new and exciting product?
Do your design according to the following steps:

Exploration
Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.

Brand integration
Choose one of your thumbnails and refine your design. Place it next to your brochure and logo and see how you can merge your design with the brand identity. Also, what fundamentals of the brand can you draw from and use in your design?
Hand in a picture of your thumbnails, mock-ups, logo and brochure together.

Design
Now design your packaging properly, using any design application of your choice (or a combination of e.g. Photoshop, InDesign and Illustrator). Export the flat design as a PDF.

Presentation
Make a life-size mock-up of your final design and take photographs of it. Remember that you can take more than one photo to show the different angles and sides of the packaging. Here your presentation skills are vital. How do you present the final mock-up in a photo to reflect the true essence of your design?

I have made a packaging-moodboard!

Here is my logo, brochure & packaging together.

Life size mock-up of my dog packaging.

learning activity – illustration, infographic and brochure.

This week the task was to design a brochure for the dog logo i did last week.
The task was to…

Use the logo you created in Week 1 and design a brochure for your product. You may use any format you like, just make sure that the format is in line with and adds to your logo design. Your brochure must contain an illustration. This could be the infographic alone, or it could be the infographic and the rest of the brochure (in other words, the entire brochure may be illustrated if you’d like).

When designing the brochure and creating your illustration, make definite use of the fundamentals of visual language as discussed in this lesson.
You must illustrate an infographic and design a brochure:

1. Illustration of infographic

The brochure design and infographic illustration should work together. Consider the format and style of your brochure and illustrate an infographic using fictitious data (or you could do research to get a better idea of actual statistics). The infographic must display the nutritious benefit of your product to dogs. It should contain the nutritional value, as compared to the necessary nutrition intake of dogs. It must also give an indication of consumption per size of dog. You may also add information of your choice that you think is relevant.

2. Design of brochure

Design a brochure that introduces your product and includes the infographic illustrated in Question 1. You can decide on the information and format of your brochure. As a guideline, consider a brochure of A4 (lying), folding to A5 (standing). You don’t have to have more than four pages in your brochure (but it depends on your design and style). You must base your brochure design on the design of your logo. Thus, look at your logo and design a brochure that complements and blends in with it.

My brochure inspiration moodboard!

And here comes my five-page brochure!I choose to have my brochure in A4 standing, to get enough space around the text and illustrations.

learning activity – create a logo

On monday we got a new mandatory assignment witch is combined with the four next learning activities.

Develop a name for a dog food product. Design a logo for this product, using full colour. The logo must contain a main visual and typography. (Use the “People Saving Pets” logo as a guide – this does not mean your design should be the same, it is simply an example.) Follow each of the fundamental steps outlined above, in that sequence and take note of what needs to be handed in as you progress through these steps

1. Exploration
Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.

2.Focus
Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.

3. Construction
Use sketching techniques and redraw ONE of your chosen concepts until you’ve reached a conclusion on a successful logo. Hand in your drawings as scanned PDFs.

4. Testing
Experiment more with your favourite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each.

5. Refinement
Choose your final design and execute it in Adobe Illustrator, along with the name of the product. Hand in your final logo as an A4 PDF.

I searched alot on the internet to find different brands, logos and different name of dog food products. I wanted my dog food product to get the name “Happy paws” Simply because i think that was a great name for a new dog food product. My target group is people between 20-50 who love dogs, take care of their dogs and spend time with these beautiful pets. I also want the owners of the dogs to be clear of different food who is right for their dog, if he need allergic food, or food with some fat and so on.

I have made two moodboards. One with dogs food logos, and one visual one some inspiration for my logo.

 

Here is the colors i used for my brochure.

Here are my sketches, task 1 & 2

 

Task 3 was to redraw one of my sketch until i have reached a conclusion of a successful logo. I chose to redraw the sketch where the visual paw i is in the word “pawschoice on sheet two.

Task 4 was to get feedback and opinions from a few people. They told me to put the paw inside the text, because it would look more like a logo, and so i did. I think the logo have more potensial now, when the paw is a part of the text in my logo.

And here is my result! Task 5.

learning activity – market your website

I have been a bit late posting these learning activities, because i have had a really bad migraine these last days, but here it comes! This task was to market my website about my hometown. My budget was NOK 10 000,-

1. Do some research on what advertising costs. You could for instance contact your local newspaper, print shop and other websites.

I chose the newspaper Adressa, which is in Trondheim. If i want to have the biggest ad in the paper that i could offord with my budget at 10 000,- was 71×164 which would cost me 8615,- kr in color and 6894,- in black & white. If i choose the ad in color i have i 1385,- kr left in my budget. I checked up other options, like a banner. I found a banner at Vistaprint which was extra large (242,5×76,2cm) for 779,- kr. So both the ad in the paper an the banner was inside my budget.

2. Make a detailed list of how you would market your website. Remember to keep your budget in mind.

Since Kyrksæterøra is a beautiful place for tourists. It`s perfect for soccer, hiking, skiing and other attractions. To market this i would have put banners in the centrum so the tourists can see what we have to offer.  I would also have made a facebook page so that everyone can ask questions, and know what is going on in Kyrksæterøra at any time.

3. What if you had double the budget? Come up with a second marketing strategy, this time with NOK 20 000 at your disposal. (3600 $ US)

If my budget is the double of what i had over here, i would have had my ad in VG which is Norway biggest paper. I would have made  a professional homepage so that the tourists could for example book hotel rooms, and buy ticket to other attractions we have.  I would also had banners on top of different internet papers in Norway. And i would also have had a bigger ad i VG, insted of the small one i wrote down in task 1.

4. Come up with a viral idea. It doesn’t have to be a video; it can be guys dancing at the airport in gorilla suits. You can use ANYTHING that is at your disposal. Be creative!

If i could do whatever i want to, without thinking about the budget, i would have invited Molde, Rosenborg and Hødd (soccer teams) to the town and got them to played against eachother. Soccer is a popular sport in Kyrksætera and we have about 7 soccer players who are playing on different popular teams in Norway.

learning activity – coding basics.

I have got some internet trouble, so that`s why i havent post this earlier. I am not very known with html and css exept changing color, text and so on my private blog. I have watched some videos of James Willamson, and i start to get it. I havent done really much, but i have tried my best, and i also dont know if this is all right.

html and css for this planning structure task.