Question 2.
1. Document one day of your life acting as an observer of typographic design. Produce a comprehensive diary of the typographic experience of your day from first thing in the morning to last thing at night.
Breakfast – Ceral. Lunch – Yoghurt. The town – posters and ads. A shop – Shoppingbags.
3. Make notes or comments to reflect on what you have collected and documented. Your notes should help you to consider what kind of design it is that you are recording. For example, a cereal packet may have some large obvious lettering / typographic device on the front of the box, but there will also be typography in the form of information design within a “nutritional information” table on the packaging. So are you looking at promotional design/branding or information design? Or are you looking at typography? Is it lettering?
The seal on the youghurt has a cool style that goes good with the typography. The colors, typography, style and composition goes very well toghether. The seal on the cereal have a bad design and it dosen`t work as good as the yoghurt. The typography is very plain and boring, and the design part could have been more exiting.
4. Choose two examples of design that you have collected that you consider to have either good or bad qualities. Try to analyse these further in terms of their typography. Can you identify the typefaces being used? Does the typography communicate successfully? If so, why? If not, why not?
The typography on the yoghurt are really good and it could work as an logo. It is very good if you think about the design purposes. The design shows good what taste the different yoghurt has.
The typography on the cereal is very simple. It shows what it contains and that is almost it. The design could have been more improved. But as long as you can see and read what it contains, its good i think.
segeland 