Conduct research
To get the consumers interested in conducting research you have to get them involved. An example could be questionnaires, hand out forms to them so they can be a part, and say their opinion.
Clarify the strategy
As a designer i would have relevant information about and around the product. What is the product, who is it for, what do they want to achieve? The designer also have to think about the target group, design criteria, drivers & barriers, and so on.
Design the identity
My first step after the received feedback is to read it, and take the ideas, the good and the bad ones and make it even better later, and become a better designer.
Create touchpoints
Touchpoints is when the consumer/customer is in contact with the product or brand you have achieved. Like a poster, a business card, a flyer and so on.
Manage the assets
My answers for this question is to always stay positive! Always have good ideas and present them for other designers. Always think of you career and come close to your goals.
segeland 