I was supposed to post this on saturday, but i have been lying all weekend with a terrible migraine so i`ll post this today.
1.Set up a meeting with a business owner and ask him/her what he/she would want from a website. Also ask him/her what the business strategy is and how the website would fit into it.
2.Then write a detailed document about this.
3. I would like you to use the information from this document and create a website architecture.
Now let’s focus on the web design strategy. Your document should justify all the major decisions you make – from the domain registration, hosting, design and target audience through to what you decide in terms of programming.
I chose a good friend of mine who is a photographer apprentice, and she also has her own sole proprietorships. She take on both small and bigger jobs, like children photography, confirmations, pregnant photographing, portraits, wedding etc. She has a great experience by photographing, she has studied media & communications on high school, and she has studied photography in a population college here in Norway. Her target group is both women and men in the age of kids to grownup`s.
What my client want from a website is a website with a unique, but simple design which represents her photographs and conveys information on her business in a practical and creative way. My clients business strategy is primarily identify which products and services there is interest and needs for, so i don`t spend unnecessary time, energy and money on something customers don`t have interest for. I will examine what the prices other in the industry have, and set up a price list. To begin with i probably would go for a lower or the same price as my competitors. If i go for a higher price than my competitors my guess is that my clients would chose a competitor, instead of me since my services is fresh on the market and since nobody knows if thats are any better than anyone else have to offers. It can be a good thing to have a website which shows what i as a photographer can and what i have to offer for my clients. I would started campaigns and competitions to attract myself clients in different target groups. Social media has come to be, so marketing through for example Facebook, Instagram etc where people can like, comment & share could be a good idea. Otherwise i think that good service and quality strong products is important to achieve happy clients. If my clients are happy and the business goes well, i most likely have chosen a good business strategy and i have reached my goal by starting my own business.
The strategy with the website is to make a good website with a satisfied design which the products could live up to. The website has to presents the products in a good way so the clients want to use my client over and over again. The website needs to have a good portfolio with different categories, so customers can see what the photographer has to offer in different categories. In addition to a portfolio page, the website also has to have an about site, where information of the photographer can seem exiting, and could stand out. The website also needs a contact page where customers easily can contact and “book” the photographer.
I proposes to either build this website in WordPress, or One.com`s system, Web Editor. If the website is build on one of these to alternatives, the client easily can make changes on the website her self. When she has to chose a domain-name, is proposes that she chose a simple name that is easy to remember, and which is representing here as a photographer, like evelynphotography, evelynwillmannphotography or ewphotography. I think is has to be her name and the word photographer, so people easily understand what kind of website this is.
For the typography and colors in the design at the website i would have use a few, 1, 2 or at the most 3 colors, and 1 or at the most 2 different typographies. And i feel that the colors and the typography in her logo should represent her site as well, so every element in the website is thought through.